Comment Re:When will this stop being news? (Score 1) 207
They could have handled it better. Yes they have to protect their brand. No they do not have to use C&D and lawsuits to do it. The link you even posted specifies that legal action is not required.
There are many ways to protect a brand. Ikea could have easily approached the site to add disclaimers, or offer to sponsor the site in exchange for removing advertising, or ask them to at least change the colors and fonts to be less Ikea like.
Not saying they (Ikea) were wrong, even the sites operator realized that, what we are saying, is don't be an asshole about it, especially since there are some projects on teh site that resulted in sales. At least for me, there are some products I would never have even considered (the Lack for example as I mentioned earlier) had it not been for hacks and alternative use options.
Now, I will not be shopping at Ikea if I can avoid it (I have a wife, avoidance might be an issue)