Maybe, just maybe - and this is a guess - they know what they're doing? What's more likely?
That's not very likely. They're just flailing around. Look at how crippled gmail is. Look at all the Google products that have bit the dust, or been half-assed from day one, like Google Base. Look at the one big thing they did right -- text ads. Seen one lately?
I spend the first few moments on every site telling my mobile browser to "request the desktop site." My phone has a higher resolution display than my desktop monitor does. Plus awesome zoom and pan and a bunch of other stuff I can't really do at my desk yet. The *last* thing I want is a "mobile version" of a web site. In a word, they suck.
If and when we get actual artificial intelligence -- not the algorithmic constructs most of these researchers are (hopefully) speaking of -- saying "Our AI systems must do what we want them to do" is tantamount to saying:
"We're going to import negros, but they must do what we want them to do."
Until these things are intelligent, it's just a matter of algorithms. Write them correctly, and they'll do what you want (not that this is easy, but still.) Once they are intelligent, though, if this is how people are going to act, I'm pretty confident we'll be back in the same situation we were in ca. 1861 before you can blink an eye. Artificial or otherwise. I really don't see how any intelligent being won't want to make its own decisions, take its own place in the social and creative order, generally be autonomous. Get in there and get in the way of that... well, just look at history.
The word "uprising" was basically coined to describe what happens when you push intelligent beings in directions they don't want to go.
BLISS is ignorance.