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Yahoo!

Yahoo, Adobe To Serve Ads In PDFs 213

Placid writes to alert us to a new channel opening up between advertisers and our eyeballs: PDFs with context-sensitive text ads. The service is called "Ads for Adobe PDF Powered by Yahoo" and it goes into public beta today. The "ad-enabled" PDFs are served off of Adobe's servers. The article mentions viewing them in Acrobat or Reader but doesn't mention what happens when a non-Adobe PDF reader is used. The ads don't appear if the PDF is printed.
Biotech

Are Aliens Living Among Us? 350

pickens writes "In recent years scientists have begun to view the existence of life outside of our solar system as ever-more likely. If life does emerge readily under terrestrial conditions, then perhaps it formed many times on our home planet. To pursue this tantalizing possibility, scientists have begun searching deserts, lakes and caverns for evidence of earth-bound 'alien' life-forms, organisms that would differ fundamentally from all known living creatures because they arose independently. Microbes have already been found inhabiting extreme environments ranging from scalding volcanic vents to the dry valleys of Antarctica. Other so-called extremophiles can survive in salt-saturated lakes, highly acidic mine tailings contaminated with metals, and the waste pools of nuclear reactors. Although 'alien' microbes might look like ordinary bacteria, their biochemistry could involve exotic amino acids or different elemental building blocks so researchers are devising tests to identify exotic microbes. If shadow life is confined to the microbial realm, it is entirely possible that scientists have overlooked it."
Businesses

Non-Compete Agreement Beyond Term of Employment? 778

stellar7 writes "I work in IT for a large company. They have recently asked me to sign a new non-compete and confidentiality agreement. I signed an agreement when I began employment, but now they want me to sign an updated one. Behind the link are a few paragraphs from the new agreement. It states that the company has a royalty-free license to any 'Invention' I create including up to six months after leaving (and the company fully owns any Invention that relates to the company in this same period). Has anyone signed a similar agreement that reaches beyond the end of employment and includes things not related to the business?"
Businesses

Half of IT Workers Sleep on the Job 431

Stony Stevenson writes "According to a new online survey by Harris Interactive, more than half of IT workers say they've fallen asleep at work, while nearly half of techies also are apparently in the mood for love. Forty-seven percent of tech pros admit they've kissed a co-worker, according to the online survey of 5,700 U.S. workers, including 163 techies. The survey didn't indicate if those work taboos were committed by the same respondents, but in both cases, men were more likely to admit doing both. Forty-nine percent of male techies say they've fallen asleep at work, while only 35 percent of women admitted doing so."

Top 25 Hottest Open-Source Projects at Microsoft Codeplex 306

willdavid writes "Via CNet, a link to a blog post with the top 25 most active open-source projects on Microsoft's Codeplex site. As the CNet blogger notes, 'Codeplex is interesting to me for several reasons, but primarily because it demonstrates something that I've argued for many years now: open source on the Windows platform is a huge opportunity for Microsoft. It is something for the company to embrace, not despise.'"
Businesses

Netflix Makes It Easy To Reach a Human 277

msblack writes "In a move that goes against the prevailing trends of outsourcing and non-interactive customer support, Netflix has forsaken e-mail as a means of resolving customer problems. According to the NYTimes article, Netflix set up a call center in Portland OR, shunning other popular US call center cities (because Portland natives were perceived to sound friendlier) or off-shoring. 'It's very interesting and counter to everything anybody else is doing,' said Tom Adams, a market researcher in Carmel, California. 'Everyone else is making it almost impossible to find a human.'"
Education

High School Students Forced To Declare A Major 670

i_like_spam writes "As reported in the NYTimes, high school freshmen at many high schools across the nation are now being forced to pick a major. Starting this Fall, 9th graders in Florida will have to choose to major from among a set of state-approved subjects, while some students in Mississippi will have to follow one of nine designated career paths. High school administrators hope that having students declare majors will lead to greater student interest in school until graduation. College administrators think otherwise: 'youngsters should instead concentrate on developing a broad range of critical thinking and communication skills,' says Debra Humphreys from the Association of American Colleges and Universities."

Feed Maybe The US Can Ignore Antigua, But EU Is Another Story (techdirt.com)

Antigua can complain all it wants about the US blocking its online gambling industry, but its threats are dulled by the fact that Antigua doesn't represent a major trading partner. So, other than setting up some sort of allofmp3.com-style music site, there's not much it can do to retaliate. But now the EU is jumping into the fray, complaining that the US' move to block online gambling sites contravenes WTO agreements. And unlike Antigua, the EU does have serious retaliatory weapons at its disposal because it's such an important trading partner. Unfortunately for online gambling enthusiasts, the EU isn't trying to get the ban overturned, but it's exploring how it can be compensated for lost business. Most likely, it will seek to slap certain US goods with high tariffs. An economist would say that retaliatory trade barriers don't make any sense and that they essentially amount to cutting off one's nose to spite their face. However, that's never stopped countries from engaging in this practice in the past. Given that the WTO is likely to side with the EU on this question (as it has with Antigua), it would appear that the US will have to pay a price for its stance.
The Almighty Buck

Piracy Economics 347

Reader Anonymous Coward the younger sends in a link to an article up at Mises.org on the market functions of piracy. The argument is that turning a blind eye to piracy can be a cheap way for a company to give away samples — one of the most time-proven tactics in marketing. The article also suggests that pirates creating knock-offs might just be offering companies market feedback that they ought to attend to. (Microsoft, are you listening?)
Movies

The Pirate Bay To Create YouTube Competitor 232

Jared writes "The Pirate Bay has confirmed that is working on a streaming video site with user-generated content. A spokesman said the site will be modeled after YouTube but there will be 'no censorship': The Pirate Bay 'will not be the moral police' and determine what content stays or goes as is oftentimes the case with YouTube. He added that 'the community will have to do that.'" The site will be at thevideobay.org, but nothing is up there for the public yet.
The Media

HBO Exec Proposes DRM Name Change 544

surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"
Power

Hybrids Beware? EPA Revises Mileage Standards 550

Shivetya writes "The federal Environmental Protection Agency announced a new system for determining the fuel economy of many cars and trucks. Hardest hit will be hybrids as all-electric driving is not considered. At the same time, many medium-duty vehicles will get rated, but not have to be published until 2011 This move to more realistic ratings will severely reduce the high numbers some cars have posted."

Microsoft Launches Social Network 153

prostoalex writes "Inspired by the fast growth of social networks such as Facebook and MySpace, Microsoft is launching a test version of its own social network. Wallop brands itself as 'the exclusive social experience,' and is technically a separate company, a startup that's based on technologies developed by Microsoft Research. As far as revenues, Wallop 'plans to sell graphics and other features people can use to decorate their personal profile pages,' says MSNBC."

Big Tobacco Funded Anti-Global Warming Messages 623

An anonymous reader writes, "The UK Guardian is running an excerpt from the new book "Heat" by George Monbiot (to be published later this month) spelling out the network of funding opposing global action against global warming — specifically, limits on human carbon dioxide generation. The excerpt outlines a web of fake citizens' groups and bogus (but authoritative sounding) research institutes designed to convince laypeople that human causation of global warming is scientifically controversial. Not surprisingly, the article notes funding by ExxonMobil. More interesting is the role played big tobacco, tying their attack on the health risks of second-hand smoke to global warming skepticism." From the article: "What I have discovered while researching this issue is that the corporate funding of lobby groups denying that man-made climate change is taking place was initiated not by Exxon, or by any other firm directly involved in the fossil fuel industry. It was started by the tobacco company Philip Morris."

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