This interested me enough to actually register (finally). There is a bunch of really horrendous media coverage on Fuel Cells in general but it doesn't help that in the article they mix concepts from different types of fuel cells, different types of "green energy" and general marketing.

Fuel cells that chemically transform reactants via an electrochemical reaction to products and release bunch electric energy directly along the way. You can think of it just like a battery that you keep putting more chemicals into. All fuel cells transform hydrogen and other hydrocarbons into electric energy with a little heat, all of them, they're solid state energy conversion devices not magical boxes. The big thing about solid oxide fuel cells is that they run at ridiculously high temps (600-1000C) so their reaction kinetics are tremendously faster than other kinds of fuel cells, they can self reform various fuels (natural gas, diesel, JP8, and they are tolerant to most containments (except usually sulfur and chromium).
However, the high temperature comes with a price, their interconnects degrade extraordinarily fast, sealing is a problem because of huge thermal expansion mismatches, and finally at 1000 degrees materials stability is a big problem.

As far as what they mentioned in the article, the "inks" are just catalyst layers, every fuel cell manufacturer and university uses those, everyone has their secret sauce. The "beach" is probably YSZ, or yttrium stabilized zirconia, which is the standard. The metal interconnects are coated with some conductive interconnects, no one would think of using platinum interconnects, they use that for catalysts on PEM fuel cells, it's totally unneccesary for SOFCS.

And if you're wondering, I'm doing graduate work on SOFCs, so we see this marketed crap in our field all the time, hopefully Bloom Energy has solved some of those problems I mentioned.
Other companies to check out: CFCL, Ceres Power