And, etiquette hasn't caught up with technology. Filming people getting drunk at your party and posting the pics on Facebook is bad etiquette, but people haven't figured that out yet because the technology is cool and new. People down to their core haven't figured out that what you post on Facebook isn't just shared with your trusted friends, but is now indexed and associated with you forever. That's OK for older guys like me who have some understanding of the repercussions, but what about kids who haven't figured it out yet? I was on Yahoo answers trying to talk a teenage girl out of sexting her BF because she assumed that he had no way to rebroadcast the pics from his phone!
Once people figure out the importance of internet privacy via the outlets they control, they'll start to associate the effects of privacy on other sources holding their personal information. Once that happens, I think we'll start to see improvement all around as public pressure still does affect change.