Well, to really succeed, this process has to start from the both sides: some well-motivated guys on top have to support some blue collar workers, who, in turn, have to use this power in constructive way. You know, when every one, from the "big boss" to the last janitor's assistant would be really proud to do they work, create something meaningful, help to build better future, etc. Not so likely in current conditions. And that's not even bringing in the problems of outsourcing jobs or even eliminating them completely with the help of robots.
Still, only time will tell how this problem is going to solve itself.