You said it yourself, you are an IT professional.
<analogy>
If you bought a DVD player that, according to the label, would play anything and then it refused to play a DVD someone lent you would you be upset?
Probably.
The DVD you've put in contains half a dozen Divx files. Still upset?
Probably not, but most of my social group still do not understand why that would be.
</analogy>
I think John Q. Public isn't going to realise that undergoing a research project, prior to buying what is rapidly become just another consumer electronics device, is required. They will want what it says on the box.