I recently started pirating.
Until about a year ago, I didn't know how and wasn't interested to learn. Then I found a TV show I liked (haven't liked one since 'Allo 'allo originally aired, so I was pretty happy about that) but it doesn't air where I live. So I found the US based TV station website and tried to buy and download the show. When I had finally registered, given them tons of my personal information, credit card number etc, they refused to let me download anything with the message "This item doesn't ship outside the US". I tried iTunes and one or two other (legal) options with similar results. Then someone told me about torrent and I got everything I wanted pretty quickly and am not planning on looking back anytime soon, thank you very much.
Now, I realize that there may very well be ways I could legally purchase this content, and frankly I'd like to - I really like my show and would prefer it without TV station logos/promos on the screen or the occasional Swedish subtitles, not to mention the risk of low quality or viruses joining in on the download fun. But it's got to the point where it's just too much bother to try to get an American credit card or a VPN client or a full blown fake US identity or whatever it takes to do business with these guys. By the way, I've already emailed them, explained my problem and asked them nicely to please accept my money, and they didn't even deign to reply.
I understand that US TV stations have affiliates and there are contracts and other legal stuff, however, their current business model is actively encouraging their potential customers to learn piracy.
In short, those who claim they are losing by piracy are those who pushed me into learning it in the first place. Thanks guys, there's so much stuff out there I had no idea about!