I will start by declaring my reason for my previous post.
I want to read good articles about interesting topics. I want the journalist to write exhaustively on a subject and present it with his analysis, where it is clearly stated what he has found and what are his analysis of the topic. I also want to be a good writer so it is interesting to read.
My point here is that we need to look at what kind of news/articles can we expect from a news paper with different kinds of rewarding systems.
As far as I know, ad-revenue is generated on per-click basis. So the incentive here is that a news paper would want to appeal to a 'furious clicker'.
Basically, a news paper can earn more if they dilute all the good articles with a lot of shitty contents about paris hilton. You have to click through ten articles before you find something you want to read, instead of directly understanding what a story is about. Without clicking on it.
click-click-click vs. click is 3x profit vs 1x profit
I am prepared to pay to read interesting news not diluted with shit because to some extent I value my time.
Basically I think the ad system sucks, because you want to make content that attracts visitors to click, instead of articles that interest people.
Think of a big boobed blonde attention whore vs. a cute smart girl that's interesting to talk to (and also sleep with!).