Comment Re:Someone help me out here - business question (Score 1) 179
I've always referred to it as the Boiling Frog Effect. Try to put a frog into a boiling pot and it'll jump out. But if you put him in there while the pot's cold and slowly heat it up he won't notice the temperature change and will be boiled alive. People are the same way - make an aggressive move and they'll fight back. Make a few less aggressive moves and, even if they have the same effect, people will stay docile.