Submission + - Massive social media campaign for RATM kicks off
An anonymous reader writes: I thought some readers would be interested to see the extent to which social media users have mobilised in a campaign to get Rage Against The Machine's Killing In The Name to the top of the UK charts this Christmas. The Facebook group has amassed over 3/4 of a million fans, desperate to prevent the X-Factor from obtaining another Christmas No.1. Those loyal to the cause have launched a highly disciplined assault on the X-Factor marketing machine, managing to get high profile coverage in major UK media including the BBC, and Radio 1 (with an amusing remix from Zane Lowe).
How much longer can commercial music last if their marketing is dwarfed by a Facebook campaign? Or will the empire strike back?
How much longer can commercial music last if their marketing is dwarfed by a Facebook campaign? Or will the empire strike back?
