I will not risk the safety and security of my systems by allowing them to display potentially (frequently) harmful ads.
Let's tally the bad things some ads, do:
- Play audio without permission
- Play video without permission
- Provide intentionally misleading guidance about what a click will do (i.e. "DOWNLOAD HERE!")
- Pop-ups
- Pop-overs
- Obscure material
- Render improperly/force remaining web page to render improperly
- Look really, really ugly
- Frequently provides a strong incentive for copy-cat content, 0 content websites, click-bait, plagiarized content websites to exist, and to be profitable
Let's then look at the upside:
- Provide income stream to site owner
I've got an obvious solution:
- Learn from Wall St. Journal. Paywall your content, groom it to ensure it is top quality and worth payment. Have a secure order form that is not compromised and willing to spill your CC details to everyone, ask for no more personal information than is strictly required to authorize a purchase.
Of course most of us aren't going to deal with the paywall, but if you are a site owner, and you want guaranteed revenue from your site, then that is your only option. Otherwise the arms race will continue. As far as I'm concerned the internet was far more useful before people tried to monetize it. There was 90% less content, to be sure, but the content that exists came from people who had something useful to say.