I've seen a pile of articles on this, and never once in them has anybody even scratched the topic of cost. Which would kind of be important, one would thing. Turns out, they don't know or aren't saying. From their FAQ:
"We are not yet able to give numbers on cost. We are still in the midst of our Phase II contract with the Federal Highway Administration and we'll be analyzing our prototype costs near the end of our contract which ends in July, 2014. Afterward, we'll be able to do a production-style cost analysis."
There are a hundred billion cool ideas out there, but if they're not cost effective than who cares?
Uber has been operating in my city for many years now (we were one of the first to get it) and if there are any dark spots, I sure haven't seen them. You get a clean, polite driver driving a clean, well-maintained car. If for some reason you don't get a clean, polite driver driving a clean, well-maintained car you can give feedback to Uber letting them know this. I would imagine that they axe any problematic drivers fairly quickly, because reports of bad ones are rare and I haven't had any (nor has anyone I know personally). It does cost a bit more than a cab (with a $15 minimum where I live), but it's very quick, friendly, polite, and clean (and in many areas they have a lower-cost UberX option).
The one thing that gets people is that they go to a supply / demand bidding system during ultra-high-demand periods like New Year's Eve. They put warnings all over the place when they do this, but prices can get VERY, VERY high.
The problem here isn't differentiated services - which can be valuable to a lot of us. The problem is that here in the US we have effective ISP monopolies or duopolies in nearly every region. Whenever your choice is so severely constrained you're going to get screwed at least a hundred different ways. Net neutrality isn't the worst of them - the crappy bandwidth levels are first in my personal book. The battle should be couched in terms of "we'll trade away net neutrality in exchange for getting rid of telecommunications and cable franchises." If I can get 18 different providers competing for my business, then some of them will offer net neutrality, some will offer more bandwidth, etc. Until there is competition we're always in the position of having to beg the government to not cave into the desires of megacorporations, which is always a losing battle in the long run.
We're running out of free ones. And like any freely available resource, they've been squandered. Once the free supply is exhausted, they'll simply no longer be free - meaning that actual incentive will exist to conserve them and organizations will have incentive to sell unneeded blocks. Economics 101, people.
"Just think of a computer as hardware you can program." -- Nigel de la Tierre