"You can cry into your Cheerios"
"so don't get upset"
"Man up and get going."
"stop crying about competition"
Sorry kiddo, I remain unprovoked. But I do want to point out a few misconceptions you seem to be operating under.
First of all, you seem to be under the mistaken impression that I am concerned about our competition. No, by pointing out that we have competitors, I'm saying that there were many such businesses before (and besides) LoJack. LoJack's technology and business model is nothing new, which begs the question of why LoJack (and only LoJack) is suddenly being mentioned. In any other world it would be called spam.
Second, you are peddling the same old tired fallacy about capitalism, that optimal competition yields optimal results. In other words, "better product beats worse product, so make a better product and you'll beat them!". That's horseshit, and you know it. Such systems don't work because competitors can't agree to follow the rules of the framework in which they operate. Perfect example: a company manages to get free advertising on a very popular tech website that ostensibly has certain guidelines against advertising in posts.
Third, we're well within our rights to complain about advertising in Slashdot submissions. We're following the guidelines, and others aren't.
And...ah yes. The "life isn't fair" excuse. The excuse that the intellectually lazy (or personally invested, as case may be) use to rationalize the nonsensical aspects of modern society. Have fun when someone bends or breaks rules/guidelines to get an advantage on you, and don't come here to complain about it.