Comment Re:IMAX did the right thing (Score 4, Informative) 190
IMAX published an apology and admitted they overreacted. IMHO this is exactly the right thing to have done.
And they really did apologize, not use the typical "We're sorry that you were offended by our perfectly reasonable actions" fake apology that are so common in these situations:
This is an IMAX-sized mea culpa to you, your team at Ars Technica, and your readers.
We are very passionate about our brand and sometimes we can be overzealous in trying to protect it. Unfortunately in this situation we acted too quickly without truly understanding the reference to our brand.
Again—we apologize for how this was handled and we will try to be better at taking compliments moving forward!
It'd be nice if Slashdot could mention their apology in the summary.