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Comment Chicken and the Egg: Ad Revenue and Content (Score 3, Insightful) 338

The comment above points to ad revenue drying up as one cause for the demise of print news. While reduced ad revenue may cause newspapers to fold (pun intended), it is not the cause of the reduced circulation and therefore lower ad revenue.

Content is everything and as our society has become more politically polarized, the bias in American news media has become more and more obvious. This leads potential readers (like me) to simply not subscribe. Just as when I see movies with certain politically vocal stars, I simply avoid the box office. This is America and actors can be advocates and newspapers can be political advertisements, but choices have consequences and I sometimes wonder if these groups understand that you can't diss half of your audience without consequences.

I am a computer guy, but I hate to read long pieces on line. I would actually like to subscribe to a regional paper if I really did think that I was being offered unbiased news. So although I think that online media contributes to the demise, once again I do not think it is the cause.

The simplest cause for the demise of newspapers: content (or lack thereof).

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