I think Atom purchasers have to declare the destination of the chip and intel charges more if the destination is a 12" display. The idea being every 12" sold is a desktop CPU sale lost. AMD, NVIDIA, VIA don't have the necessary market share to impose this kind of restriction on the manufacturers using their chips. Dell is probably surrendering now rather than continue with a platform that's had its profit margins hobbled from the start.

...they want their brain back.

The first part of creating a human brain will only take 10 years. The problem is powering it in a small form factor. This requires Fusion, which is still about 50 years out.