Without facebook and others, how many consumers (outside of iPhone holders) really wanted any kind of data plan or could be convinced to pay that extra $20++ a month beyond already high cellular prices? Business users that required mobile email, right? Besides, how many times does someone have to get charged that same $20 a month for texting before they get a plan? We can be wasteful, but when it comes to our cell phones they are usually the first bill that gets paid, even if its at the last minute!
If it werent for content management sites like Facebook making it easy and useful for everyday folk to collaborate in a mobile setting then telecom couldnt possibly convince everyday customers to pay so much as they are now "to get my facebook on my phone". Anyone shop for a new plan lately? You can't really get anything from big telecom "with facebook" for less than about $80 a month after all is said and done (except metroPCS, but if you have had them you know you get what you pay for)
Sure the markup on texts is something like 5000% but with the absence of truly unlimited data and all these pretty new phones available to everyone, something tells me they will make their numbers. How many texts is $20 a month even with the markup?
Now can we help them get more spectrum please?