Oddly enough - I read FP as "first person", which as opposed to FPS, is basically what we're left with once bullets become deadly. An astute comment.

This is a step toward appeasing advertisers, but as the article says, I'd want to know what I was getting myself into. The trust issue is a real one. How about an Easylist lite filter set which focuses on obtrusive ads? That's what most adblock consumers are looking for anyway. This would be rather subjective, of course, but there is already someone deciding where the line is between ad and useful offer. And this would also encourage content providers to be more careful in the types of advertisements they allowed on their site, the same way movie producers can be careful to get their movies on the PG-13 side of the ratings line to expand the audience.