Most people don't have the knowledge to assess by themselves if a product fits their expectation. Not only for food, any product needs a thoughtful advice/label from an independent and competent / national team to guide customers. What difference does it make for a customer who reads for the first time "chicken raised outdoors" and "chicken from battery cages"? The answer is
here, and it's a big long, but a summary on a sticker would help customers to chose more wisely - and that would dramatically improve competition between very-low quality products sold 0.9 X against a much better product sold X (while the manufacturing cost of a "good" product would be twice the cost of a "bad" product). People tend to chose the cheapest one, by lack of information.