Who are these little and big "guys" you are talking about? The distinction here is between citizens and the state.
What people are saying is that citizens - human beings - have certain consitutional and moral rights. These include, but are not limited to, freedom from intrusive surveillance ("unreasonable search and seizure") and freedom from being coerced to testify agains oneself. These rights come paired with the responsibilities of citizens, such as taxes and military conscription.
Few would assert these same rights for the state. If you do, I would be very curious to know your reasoning.
The state has many rights a citizen does not: the rights to wage war, operate a police force, build highways, seize land thru eminent domain, etc. Just as the state's rights differ from those of a citizen, so do its responsibilities differ. In the prevailing ideology of American democracy, the state is said to operate with the consent and direction of the people. Transparancy is but one part of this responsibility.