Comment Re:Disruptive Innovation? (Score 3) 325
The innovation is fine. The problem is that Netflix' leadership has been unable to communicate with its customers in an intelligent way. They need to tuck us into bed, and tell a bed time story which ends "and then you bought our new product and lived happily ever after." This is what Apple does when they innovate.
Instead, you can look at the Quickster announcement. First paragraph: "I messed up. I owe everyone an explanation." Second paragraph: Talks about how they treated their customers like idiots by saying that they were lowering prices when the prices increased. Paragraph ten: Announce Qwikster.
Why even combine these two messages into a single product announcement?