Comment Re:Urban Fetch (Score 1) 139
The documentary about Kosmo.com, e-Dreams, is both fascinating and painful to watch. These guys went through a breathtakingly huge pile of money in a very short time, trying to do exactly this sort of personalized delivery.
Not quite. They lived the high life for a couple of years off of that money, while pretending to have a business that actually did something. I was with a similar company back then, and contrary to their press releases, they never intended to be successful. Success means oversight and someone has to account for the spending. "Start up" means champaign and prostitutes billed to "miscellaneous expenses."