Submission + - MMO Players Endure Horrible Customer Service, Why?
Zanthor writes: "This story of an end game guild in World of Warcraft shows exactly how poorly the Massive Multiplayer Online (MMO) Giants can handle customer service. While some may say it's a debate of if the name needed changed or not, that is not the point at all. Rather the point is that 130 paying customers had their gaming experience torn asunder by a poor customer service experience... and what does Blizzard do about it? Nothing. The trend of bad customer service doesn't start or end with Blizzard; from the distant "I cannot help thee with this, Fairwell" responses of GM's in Ultima Online to the power abusing Guides in Everquest; each game has had it's problems, and most of them center around customer service.
So I ask you this, why is it that players of MMO's endure this level of customer service. If we went shopping and an employee overturned your cart and left you to clean up the mess... you wouldn't shop there again. Yet abuse after abuse these MMO players return for more. (I should know, I'm one of them!) Is it unreasonable to expect a level of customer service that is not only polite and professional but maintains a reasonable amount of communication with the end user?"
So I ask you this, why is it that players of MMO's endure this level of customer service. If we went shopping and an employee overturned your cart and left you to clean up the mess... you wouldn't shop there again. Yet abuse after abuse these MMO players return for more. (I should know, I'm one of them!) Is it unreasonable to expect a level of customer service that is not only polite and professional but maintains a reasonable amount of communication with the end user?"
