Do you develop on GitHub? You can keep using GitHub but automatically sync your GitHub releases to SourceForge quickly and easily with this tool so your projects have a backup location, and get your project in front of SourceForge's nearly 20 million monthly users. It takes less than a minute. Get new users downloading your project releases today!
For the PC everything is/will be free, just like the TF2 updates. The 360 is different because Microsoft wants them to charge for their DLC, which is why they've waited a bloody long time to release it.