One walk through Williamsburgh and you will immediately see all the hipsters sporting beards (everything from stubble to full-on woodsman), retro 1960s style thick-framed glasses, and skinny jeans. Only an idiot would not notice they have been looking like everybody else for years. Hipster just want to look like the rest of their fringe group, while at the same time hoping nobody else catches on to their trend. It has nothing to do with this stupid cognitive delay mentioned by the article. People will begin to shift away from the hipster look when they're tired of it, not when they realize everybody else looks that way.