Comment How about the 70's (Score 1) 287
For 2015 we're seeing a generation of drivers who simply don't care enough about having their own car. Low wages, transportation options, green choices, etc., are all weighing on an old school industry that hasn't evolved past SUVs. Going into the red while still carrying the burden of school debt is not likely to motivate them much, even with cheaper gas. For them, a new bit of tech, one time payment, and $50 cell charges will keep them connected more than any car would.
If you were a kid, which would you choose? A $25,000 loan you have to have to find parking for, or a $1,000 watch/band/hat you can use anywhere with no further responsibilities? Probably they are going to take the latter.