Comment Re:You know who else lost money on every car? (Score 1) 471
Any link? I suspect that those cars had a negative average cost - taking into account fixed overhead, sales, general and administrative, depreciation, etc.
The difference here is that they are earning negative variable margin. In my world, there's a constant joke when you come across a product line with a negative variable margin: people like to joke, "yeah, but you make it up volume." Here, people don't have the same sense of irony.
Perhaps if we close our eyes and concentrate, we can wish it to be economically feasible.