Why not make something like "I am Spartacus"? Viruses dressed as Romans have a lot of people gathered up and start asking who's Linux. Then some random cool-geeky-looking-type stands up and sais "I'm Linux" then a whole lot of other random people stand up, all walks of life and start saying "I'm Linux." You know, community & internationalization & everything else?
I'd do this myself but I'm lacking in resources or talent or time to pull this off.