Torvalds was always more pragmatic than Stallman. And Stallman is getting more out of touch with reality, not having programmed the last 20 years.
If you're trying to say Stallman is a weirdo, I agree, but there's no need to insult the good man.
Besides that, you don't know what you're talking about. His last commit (at the time of writing) to the emacs source repository was less than a month ago:
http://git.savannah.gnu.org/cgit/emacs.git/log/?qt=committer&q=stallman
Marketing: The art of making something seem better than it really is.
Even if that may be a common practice, it's a very inadequate definition of marketing.
Remember to say hello to your bank teller.