What happened to listening to your customers? To providing options? Historically MS has always been all about that, and *Apple* has been the "our way, or the highway" company. It was really strange to see things reversed for Windows 8.
The big difference being that, at least when Jobs was around, Jobs was almost always right about what a vast majority of the users actually wanted vs what they said they wanted. Yes, I know you want to say how much it sucked, but that's why I said a vast majority of users, certainly not all users. MS, OTOH, has generally gone for what users say they want rather than what they really want (anybody who has developed software for non-techy customers knows what I mean). They tried it Apple's way for Windows 8, but apparently they didn't have anybody pragmatic enough to understand real-life users.
In other words, users said they wanted A, but Jobs knew they'd like B better. He made B, and 90% of them loved it. MS users said that wanted C, MS thought they'd like D better, they made D, and 90% of them hated it. The right answer for MS is probably not C or D, so they need to find the value of E.