I would conceivably pay $10 for a cup where I've been shown that everything has been done perfectly from the growing location, to cultivating, to roasting, to grinding, to brewing. The beans would probably be Kona, and the roasting process would have been meticulously tweaked to perfection.
If it's just any old beans with some frothy milk added, then no. These days, a $1 McDonald's coffee is perfectly good for when I forget to buy more beans or I'm too rushed to do it myself.
That said, the donotwant tag on this story is inappropriate. This is the best news urban mischief makers could have had. A few Guy Fawkes masks should be enough to shut down this idea forever.