If I'm watching CNN from TV, I'm looking for intelligent, fact-checked news and opinions from professionals
Yes, but unfortunately that's not what you are getting most of the time. CNN is better than most IMO, but what we tend to see is entertainment, not news. How many times do we see these channels making news rather than reporting the news? I'm so sick of seeing this kind of behavior.
A great example was on Fox recently where they were asking people on the street what they thought of Sharon Osbourne's comments on Susan Boyle. Most people hadn't heard it, as it happened on an Sirius radio show, but Fox was constantly reporting on it. Then Fox tracked down Susan Boyle at the airport (at the same time as Entertainment Tonight and a few other programs) and asked her how she felt. This isn't reporting the news, this is making the news.
News organizations should be held to reporting the news, being fair about what they are reporting, and being held to a standard. They are worried about ratings, and unfortunately that affects content.