That's the best part though - I didn't have to bounce around! Most of the stuff was cheaper on the net, and most had free shipping. Also, Target, Best Buy, Kohl's, and Toys R' Us are within about a mile of each other here as well, and I'll bet that's the case with most places, so bouncing isn't that bad anyway.
Your comment is very apt though, retailers need to figure out that they need to offer more than just an item or two lower than competitors and move to a different model, as technology is breaking their current sales model.