Comment Apple's patents pre-emptive? (Score 3, Interesting) 185
Remember the Apple patent enforcing ad viewing or the Apple patent on OS advertising?
Google is known for its advertising business, and has been putting ads everywhere. Eric Schmidt was on Apple's board from 2006 to 2009, when he resigned (or was forced out?) due to Google's entering "more of Apple's core business" with Chrome and Android. The new, unlocked, Google phone has plenty of speculation surrounding it, but one of the more interesting bits was that it could show up in two forms: (1) expensive, not subsidized, and (2) cheap, with advertising subsidizing it somehow, perhaps forced ad viewing or something?
Given Schmidt's time on the board, I wonder if he deliberately or inadvertently revealed any of these plans, or if Apple found itself aware of these plans through some other means. Regardless, if Apple has a patent on OS-level ad displays and/or forced ad viewing on a device, it would seem that they would be in a position to try and extract money from Google if they go forward with an ad-subsidized phone.
So now this begs the questions: Was Apple's patents on these concepts the result of information about Google's upcoming plans (either acquired legitimately or otherwise), or were they plans they had for a device of their own? Tough to say.
Personally I'm all for the carriers to be reduced to a conduit provider only. It's about time too. If they all had to compete as nearly identical providers of bandwidth instead of a myriad of services, then perhaps we'd see some improvements in the network quality. In fact, they'd have a lot more network capacity if they'd deliver one type of service instead of fragmenting it between different technologies. A friend and I often lament the poor audio quality people have come to expect from wrieless phones now that we are 100% digital. Sure there's no more "static" - but audio quality has suffered to get there.
I'm hopeful LTE will improve things - though I'm not holding my breath for it. It's going to be an expensive network upgrade that won't happen overnight. Sprint is banking on wimax and outsourcing their network, Verizon is claiming latter half 2010 for LTE. And along the way comes Google's Android and the exclusivity of the iPhone on AT&T nearing expiration (was it renewed? last I read it was all talk but I didn't see anything come from it), perhaps we'll finally have some heavy hitters that can break the carrier strangleholds. Should be interesting if they can.