This isn't about Cuban paying. it is about MSFT paying sites to be "exclusive" to bing. Calacanis and Cuban have been developing this thought ever since murdoch said he was going to de-index the wsj. the idea is to allow content creators to monetize the site by creating partnerships with Bing and allowing Bing to advertise, "if you want the best news, search with bing" or something like that. This way it drives market share to Bing, which then pays back to the content creator. Lets face the facts. if the 1001st site is geocities then you aint gonna click it regardless of whether google lists it number 1. If google results are crap people will leave.

Economic Hit Man much?