This is a neat piece of technology. It looks to me like they've used a grid of electrodes + FSR ink to create an array of force sensing resistors.
I'm guessing: isolate a pair of electrodes (an X and a Y), and measure the resistance between them to get a reading of the pressure applied at that point. Scan the entire pad to get a pressure map.
This would be really cool for a touch screen interface, except for the fact that IT WOULD BE TOTALLY OPAQUE! The FSR ink is black. Maybe a thin enough layer could be used to be transparent and ITO electrodes could be used. I'm not sure. Sounds more expensive.