It's hard to overstate this. Most people seem to think that if a new party runs for the Presidency it puts them into the game. In order to consistently have a new party in a position to win anything of import that party has to be able to get the signatures to have a candidate enter a race but more important have candidates with local records, decent verified backgrounds, consistent funding and a history of winning at least some races. Without local support there will be no national support without massive astro-turfing which seems an awful lot like what this effort is. It sounds possible in the abstract but, from a practical standpoint, that is not how politics actually works. If you can't run and win dog-catcher then don't expect to have any reach at the national level because it won't happen. For a President, even if this group had one elected to office, to effectively govern would have to have at least a reasonable block of it's own party in Congress and the Senate. Considering how the current parties treat each other do you really think they'd give an independent a break?
In Europe there are groups of parties that vote together after lots of haggling over individual laws that then vote as a block. I find this to be fine in practice and their multiparty setup seems to work great. Over here there seems to be too many egos in the way of making progress and too many special interests that are able to take advantage of the current broken system. The loons run the asylum. It's unfortunate that these folks seems to want to take advantage of that fact to trick us into voting for those who are likely no different than the ones currently in office. This is especially true considering that they are being held up by yet another moneyed special interest in the financial industry.
What my Dad once called "the best system" has turned into a has-been free-for-all of idiotic showmanship trumping the combined social and societal interest by the clods in Congress. I am a Democrat but I owe nothing to extremists on either side. The worst that will happen during the next election cycle may be that I won't vote since I really don't have anyone to vote for this time around. Both parties have become way too extreme.