Single-Player Game Model 'Finished,' Says EA Exec

Frank Gibeau, label president for EA Games, recently spoke with Develop about the publisher's long term development strategy. Gibeau thinks developing major games without multiplayer modes is a passing fad: "...it’s not only about multiplayer, it’s about being connected. I firmly believe that the way the products we have are going, they need to be connected online. ... I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished. Online is where the innovation and the action [are] at."