Submission + - Digg.com Being Scrapped By Betaworks (silicon-news.com)
An anonymous reader writes: Betaworks is scrapping Digg.com, but not entirely. A new ad campaign launched via Twitter at ReThinkDigg.com promises to "make Digg a startup again" and "create a new v1 from scratch," essentially "baptizing" the site from its negative press it has accumulated over the years. But other than piggybacking on the site's rank to generate new hype and revenue, what's the point? Is Digg really even relevant anymore following all the sock-puppeting and "pay for Diggs" schemes?