I love the idea of a dumb-ish watch or a brilliant watch; But not something in the middle. I have looked at the Apple watch talk and it seems that you will still need your phone yet you will have not a whole lot of battery life.
Right now I want a watch that basically gives me minor tips as to what is going on with my phone. Texts, the time, the date, appointment reminders, and maybe directions from a running GPS route(all coming from my phone). That is about it. I don't need a map, I don't need to schedule appointments, I don't need health crap, I don't need to send texts, I don't need video, I don't need to take pictures, and just about anything else. For those features I have a phone that is really good.
This way my watch can be thin, simple, and have a great battery life.
Eventually (when the tech is ready)I want my watch to be my phone so that in theory I can wear it alone and be able to do a scaled down version of most of what I do on my phone now. Then I want to carry a screen thing that talks to my watch to access its features. But I only want this when the battery life is at least as good as my phone is now.
So if the Swiss are smart they will go for simplicity and elegance as a substitute for the gold plated pickup truck that apple plans on selling.
That said, Apple is going to sell a bazillion of these things and make piles of money; which is a good thing for a company. I just hope that they eventually go for simplicity or that someone else does; which will be a good thing for me; and maybe the Swiss.