Business search is sadly broken in many ways. Whenever I google for a service that I actually need, there are dozens upon dozens of sites at the top of the results. No doubt they're all SEO'd there. When you follow the links, what do you get? A boiler-plate script along the lines of $foo is an experienced contractor in $bar who serves the $locality area. In fact, he does nothing of the sort if he even exists.
The surveillatizing industry does a fantastic job of tracking us and shoving shit-ads at us for stuff we don't want.
And yet, when I'm searching for a service that I ACTUALLY WANT TO PAY FOR, I have to deal with all this dreck.
I figure it must be click-bait, since I've clicked on it because it's misleading. I have a couple ad-blocking methods running concurrently, so I almost never see 3rd party ads there; but I can't imagine what other motive there would be to provide absolutely useless boilerplate like that.
BTW, I guess you could extend this out even further to say that many things other than searching for a business are broken by click-baiters.
Take any question, really. "Who won the 1950 World Series". And although I haven't tested this yet, I'm willing to wager somebody has a site out there that will tell you something like, "The 1950 World Series is available on eBay. Click here to learn more about 1950 World Series products, etc..."
The AI that does this shit is usually pretty smart, but sometimes you get gems like, "The best cleaning products for your World Series".