Apple is not stupid? So you think Apple is not doing this on purpose? Yet after losing one prototype they failed to put the necessary measures in place to prevent a second loss. Either Apple is stupid or they are tricky. Hmmm...
And why would Apple want people to buy a new product instead of the current offering? Because they can charge more of course.
There is a difference between carelessness regarding prototypes and stupid marketing through uncontrolled hype. It is possible for Apple to have one of these qualities without the other.
Securing the next generation of one of the hottest devices on the market while testing them in the wild is not an easy task. What "necessary measures" would you suggest?
The Tao is like a glob pattern: used but never used up. It is like the extern void: filled with infinite possibilities.