If it can only be used to discriminate in a particularly stupid way, then perhaps it should.
You understand that consumers get to discriminate regarding the products they buy, and for whatever reason they want.
If someone doesn't care for Apple laptops, but Apple laptops are better, should they not be able to "discriminate" between Apple and non-Apple products? Since I don't like green socks, should I not be allowed to see the color of the socks I'm buying because I might "discriminate" against green socks, even though they perform exactly the same function as blue socks?
Nobody, not even the most ardent supporter of GMO foods, can claim that the GMO plants are bio-identical to the non-GMO plants, because if that was the case, how the fuck can they be covered by intellectual property laws?
And who the fuck gets to decide what information a consumer may have and what they may not? You? Monsanto?