I believe freedom of speech is good morale, even by objective scientific terms, because it reflects that each person on this planet are perfectly equal. If brought up with an ideal set of equal oppurtunities to food, education and the expression of their utility; be it building a park, harvesting oil, producing art, solving conflicts etc, any "clean slate" baby taken from any mother on this planet would have no less place in society than the next k+1 member.
It is utopia, but an approachable one. Some nations are closer to it than others. Some nations "do it wrong" by muddling the right of the individual with mechanisms that allow the individual right to not create conditions conducive to the right of the individual, even while accepting to live in the same society.
Maybe the world should have one anarchist geographical area, ratified by all the nations of the world, as Anarchia, where everyone not happy with having leaders, can go and live their lives in total freedom.
We like to think that facebook is the real world. But it's not. It's a company that shares what we publish with the people we choose. It's not a society where you need proper morale or ethics to create a place where the individual has the right to say or become what it wants. They make money through advertisement. They have no morale to look after except the profit of their investors. They are protecting their employees by making sure they make money, even in Pakistan. There's nothing wrong with that. It's a closed circuit. You don't need facebook to protect the right of the individual in the real world. Yet.
Maybe some time in the future nations will recognize facebook or something similar as a public space which everyone has the right to have access to, and therefore must include freedom of speech. But it definitely doesn't have to be that way now. We're living in a really cool time where The Network is something we will depend on much more when the capacity of transport diminishes while oil and gas reserves deplete. Maybe our world will slow down its pace soon, we've had a really good half a century at rapid speeds, but it's probably not sustainable. Thank god we developed The Network. It's the single most important invention to the coming centuries.