and the only advertisement was for adwords. Then, I searched for 'adwords competitors' and found competitors to adwords among the search results, but still no advertisements from competitors to adwords. This seems like the sort of thing they're complaining about. But, while I use Google search as if it were a utility, I don't think search is considered to be a public utility at this time. When I think about an analogy other than common carrier requirements, what comes to mind is requiring the Parcelforce logo and phone number be painted onto a corner of DHL vehicles so that people might consider the alternative service.