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You have hit the nail on the head here. What we need is an AI that "learns" what we (as individuals) consider important updates, and the rest of the gimmicks can go away (turn off). The biggest problem is that this hypothetical AI would possibly use more battery than just leaving everything on....
"a woman is shown asking Google Now what the weather will be like in Toronto while she types away on a computer, never having to reach down to tap the handset."
That is the type of "feature" I immediately deactivate to conserve battery. Most features added by manufacturers these days seem like gimmicks where the drawbacks are greater than the benefits.