On the face of this, the game companies realize that the idea is crazy as is. But seriously, the un-voiced issue here is that if this is on their mind, they're going to figure out a way to make it happen. Rather than reply with other wacky examples of why this is a stupid Idea, I think people should be focused on what this story really means. It means that game companies are going to figure out a way to keep their hands on your game. PC publishers have already done this to the point where Gamestop can't resell PC games. Now the publishers are eying the console market. Within a year, I'd wager they'll have some system in place that makes reselling console games nearly impossible.