Comment Perhaps it is time for IPO change? (Score 1) 418
When Google had it's IPO it used an auction system that made the pricing more fair, but did not make the underwriters as much money.
http://www.slate.com/articles/news_and_politics/explainer/1999/05/what_is_a_dutch_auction_ipo.html
If you are too lazy to RTFA:
"If the first guy bid $100 per share for the eight shares, and the second guy bid $75 per share for the 12 shares, they only pay what the last guy bid--say, $50 per share."
"Naturally, there is great competition to be one of the lucky few buying shares at the low price. In an ordinary IPO, the investment bank decides who gets to buy these discounted shares, funneling them to its best clients, usually rich individuals or large institutions (pension funds, endowments, etc...). This is a good deal for the prized clients, who make easy money, and for the investment bank, which gets to impress clients. But it's a bad deal for the firm holding the IPO because they could have reaped that capital."