Why not let them conduct this "experiment"?
The results will be useful as a negative example.
And just make sure the people responsible are not forgotten.

Dealing with established cultures working with outdated technologies and trying to drive change.

from heart disease, what will they then die from? And how much will that cost?

Why is the new design wasting so much of horizontal screen real estate? The design should leverage the full browser window!

Why does everything being fun have to be turned into a competion where there's an incentive to cheat?

The same automation technology will have placed so many people out of work who then no longer can afford these cars.

I learned recently that this already exists: http://en.wikipedia.org/wiki/Warrant_canary

Set up honey pot cars, catch the thieves, charge them for the honey pot expenses and some more: Profit!
Self-financing mechanism to reduce car thefts.

According to this theory, the millenials are a "hero (civic)" type of generation and actually not really authority phobic. http://en.wikipedia.org/wiki/Generations_(book)#Hero

Just learned this is called a Warrant Canary.

What if I stated daily that I have not received an NSL. When I receive an NSL, my daily statements would seize. This way I would comply with the NSL, but it was obvious that I have received one.

And your point is?

Traffic enforcement should be crowd-sourced, with reputation-based ranking like the Slashdot moderation system. If there's no one documenting a traffic violation, there's no problem. The more people are in the vicinity to documenting it, the more expensive it gets for the violator. Reputation management to maximize honesty. The system will be fine-tuned as it gains more participants.

Once our cars are as "smart" as our phones today, traffic enforcement can be crowd-sourced.

I'd guess not.